1. Marzipan Bakery — Agrippas Street, by Machane Yehuda
The chocolate rugelach that every Jerusalemite will tell you about, unprompted.
Marzipan, near the Machane Yehuda market, makes the chocolate rugelach that Jerusalem is known for: small, dark, yeasted and pulled from the oven glazed in sugar syrup so they arrive warm and genuinely sticky.
It is not a beautiful shop and there is nowhere to sit. You queue, you buy them by weight, you eat them in the street, and you understand immediately why people talk about them.
They are best within the hour and noticeably less good the next day, so buy less than you want to and come back.
Good to know: Buy them warm and eat them immediately — taking a box home misses the entire point.