1. Ronen Chen — Flagship stores across the city
Israel's best-known womenswear label — relaxed, well-cut and made for the climate.
Ronen Chen has been one of the defining names in Israeli womenswear for decades, building a label around comfortable, well-cut, forgiving clothing in jersey and natural fabrics that works in heat and travels well.
The aesthetic is quietly confident rather than trend-driven, which is why the label has lasted and why it sells internationally. Sizing runs generously and the cuts are designed to be worn rather than displayed.
There are flagship stores across Tel Aviv, so you will pass one without looking for it.
Good to know: The best single purchase for anyone who wants Israeli design that will actually get worn at home.